Offer Development

Create, screen, package and launch new products and services that will deliver incremental growth and build your brand.
offer development

Create and optimise winning concepts

Get the right idea, early. Nurture and develop new products and services that reach the market fast and grow portfolio sales.

Create, screen and validate winning pack designs

Develop packaging that builds desire for your products, drives incremental sales and gets your brand noticed.

Gain competitive advantage

Get fast, reliable insight throughout the innovation journey, so you can develop superior products that meet people’s needs.

Optimise vehicle design

Fuel success by optimising your vehicle design, features, pricing and by defining the right go-to-market strategy.
Featured solutions
Develop new products and services that grow portfolio sales and build your brand, by nurturing the right ideas.
New products fail at an alarming rate. To drive success you need fast, reliable insight throughout the product development cycle.
Develop packaging that builds demand for your products, drives incremental sales, and gets your brand noticed.
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Connected innovation
Connected Innovation
A guide to innovating differently. We’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands to answer some of your innovation challenges.
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Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for each stage of the innovation and product development lifecycle.
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