Make informed marketing and PR choices. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.

Smart media choices grow brand strength, market penetration and sales. We help advertisers, agencies and media owners to measure and optimise the effectiveness of their content and activity across all media channels.

How we help you

  • Are you developing effective creative, and the right media plan?


    Every brand needs to tell its story in a way that engages the right consumers. Gain deep insight into the consumers and shoppers who will deliver the most growth for your brand, and get trusted data and advertising intelligence to support the media planning process. We can provide consumer insight, competitive intelligence, and campaign and creative effectiveness measurement at all stages of the creative process.
  • Can you activate against your media plan?


    Once you understand your target market, make sure you can reach them. Use Kantar insights to identify and segment your ideal audience, then link these to external activation platforms, for much better targeting. Our portfolio of pre-defined audiences (and the ability to create bespoke segments) enables you to be more precise when you advertise online.
  • Do you measure media consumption and optimise your communications plan?


    It's crucial to understand how and where your content is being consumed, and the effectiveness of media channels, so you can make improvements in real time. Whether your communications plan involves paid advertising (on digital and traditional channels), PR or social media, we provide the tools you need to understand and address the impact each media channel is having on the brand, on penetration and on sales.
  • Can you evaluate your creative, media and PR activity, to improve campaigns now and in the future?


    Marketing and PR are ongoing investments, and every campaign activity should be evaluated to assess its impact on brand, sales and reputation. At Kantar, we look at communications activity holistically: proactive and reactive PR, creative content, the effectiveness of media channels and touchpoints, and influencers, to advise on future strategies.
Watch the webinar
Learn how brands can capture attention through their creative to enhance advertising effectiveness.
Watch now
Media reactions 2023
Media Reactions 2023
Discover the top-ranking media channels and brands in 2023 and the best environments for your ads.
Read more
Marketing Trends 2024
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.
Find out more
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand. 
Find out more
inclusion in advertising 1500

Inclusive portrayal in advertising

Portraying people positively in advertising is a marketing imperative. Find out how to get inclusion and diversity right in your campaigns.
Learn more