Unlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.

Media and entertainment is a multi-trillion-dollar industry, buoyed by improved technology, connectivity, and a thirst for content.

Build long-term value in your business by better understanding context and comparability, enriching and activating first-party data to monetise attentive and engaged viewers.


How we help you

  • How do you grow and retain audiences and subscribers?


    Build and optimise customer management and CRM tools to reduce subscriber churn and identify new prospects.

    Audience data is used to help you understand how new advertising solutions like shoppable ads, emerging platforms like connected TVs and demand for usage of different content delivery mechanisms and emerging trends can be evaluated so that decisions can be made with confidence.

  • Can you move faster to measure and monetise your audience?


    Get definitive data to understand trends in demand and migration between platforms, to secure and increase ad revenues and to help inform and drive value out of carriage deal negotiations.
  • Are you engaging with your audience and optimising your investments?


    Discover who is engaging where, and how often, with trusted data from Kantar.

    We deliver de-duplicated user-centric reach and frequency data to understand how audiences are spending time across platforms enabling you to focus on targeting effectively, optimising campaigns in-flight, and driving sales and impact.

Media Trends and Predictions 2023
Get a clear view on some of the biggest trends in the media world, to help guide you through a period of recovery and innovation.
Download the report