Future Proof: How does a global agency stay agile?

Kyoko Matsushita, Essence CEO, talks about running a global media organisation in 2021… and what advertising might look like in 2030.
29 March 2021
global agency agile

EVP Global Thought Leadership, Kantar

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Essence is perhaps the original ‘digital-first’ media organisation – but how does it evolve with changing needs? CEO Kyoko Matsushita explains how the global business stays nimble, their shift towards measurement, and how they bring together media, creativity and analytics. She also tells Jane and Seth about what advertising can learn from gaming, what the world can learn from Asia, and how the industry is approaching gender balance and sustainability.

Hosted by Jane Ostler and Seth Rogin.

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Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.

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