Future Proof

In this Future Proof podcast episode, we attempt to answer the crucial question: Could enhanced efficiency be coming at the expense of effectiveness?

Sheila Cunningham explains how innovation has helped Baileys go beyond Christmas to become an all-year round treat.

In this episode we discuss with the experts Graham Page and Deepak Varma discuss potential applications of the facial coding technology as part of a pre-testing programme.

Koen Burghouts, from PepsiCo, shares his strategies for identifying new tensions, focusing on strategic innovations, and taking a broader approach to innovation to drive success in a crowded marketplace.