Survey-based Audience Validation

Comprehensive data quality assessments and authenticated audience samples based on people's stated behaviours.

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Kantar Audience Validation measures the accuracy of selected audience segments. Through the Kantar Profiles Network, we survey whether a person is actually in the audience that is being targeted. Confirm the quality of your audiences, and optimise your targeting data spend.

Key features

Enhanced accuracy

Audiences can be sourced from various platforms, including LiveRamp, Zipline and Oracle Data Cloud.

Complete transparency

What is the actual profile make-up of your segments? And which data providers have the highest quality audiences?

Improved performance

Maximise ROI on your audience data purchases, and ensure you are targeting the right profiles, always.

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