Build winning customer relationships by clearly defining your strategy and the type of experience you want to provide.
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Understand your customers

Know the strength of customer relationships, see how to prioritise investments, and excel at what matters most to your customers.

Assess your competition

How are you positioned against competitors? Know how much business is at risk, to whom, and where opportunities exist.

Know your organisation

Understand how customer-centric you are, and capture stakeholder views to build a strategy that meets customer needs.

Deliver your brand promise

Discover what makes your experience unique, and identify any gaps between experience and your brand promise.
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Know what your customers want, and how to excel in the moments of truth to stand out against your competitors and drive growth.
Assess your CX maturity and align your organisation on what you need to achieve for a successful CX transformation.
Discover what makes your experience unique, and how it helps deliver your brand promise.
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CX+ is the only sector-specific customer experience index backed by rigorous research. It shows you how to close the gap between brand promise and customer experience with insights from over 1,300 brands across 17 countries, and over 140,000 people’s experiences.
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