Future Proof: How can businesses close the narrative gap?

Research shows that businesses feel misunderstood. Steve Marinker tells us why, and what marketers can do about it.
10 December 2018
mind the gap
Jane Bloomfield

Chief Growth Officer, UK

Do you think people understand your business? Its true essence? Most companies in the UK say they are misunderstood, by customers, suppliers, society and even by employees… and that this narrative gap is stunting their growth. We ask Steve Marinker from Powerscourt to explain what their research with Kantar uncovered, where the biggest gaps are, and what he thinks organisations can do about it.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Bloomfield, Head of Business Development at Kantar.

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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Available wherever you get your podcasts.