In today’s challenging climate of decreased customer loyalty and intensified competition, brands must find meaningful ways to stand out. The proliferation of retail channels, the omnipresence of social media, and the emergence of new technology have disrupted traditional business models and in this ever-evolving environment, brands must carve out new pathways for growth.
The Metaverse may be a strategic lifeline for brands seeking to increase brand saliency and forge meaningful connections with consumers through interactive playgrounds and new purchase occasions.
Many leading brands already understand the significance of the Metaverse and its implications for their customer base and business. Brands that overlook or dismiss discussions surrounding the development of the Metaverse risk falling behind in an increasingly digital-centric market.
Like a health safety warning label, the urgency to engage in these conversations is clear: failure to do so could result in missed opportunities and diminished competitiveness at a time when it is imperative that brands hold consumers’ attention.
Insights from Kantar’s Metaverse Survey
Now in its second year, Kantar’s Worldpanel Metaverse Survey, based on a sample of 46,000 respondents, is Great Britain's most comprehensive analysis of Metaverse attitudes and behaviours, delivering actionable insights into Metaverse shopper behaviour. Our report explores:
• The paradigm shift in how consumers engage in the digital realm
• The brands already leveraging these virtual worlds to build loyalty, and the industries that are leading the way
• Seven key drivers for integrating Metaverse into your strategy
How do I find out more?
If you would like to learn more about the survey results or are interested in exploring how this translates to your brand and shoppers, speak to one of our experts.
