Future Proof: What is the impact of COVID-19 on grocery and retail?

This special episode of the podcast looks at the changes in consumer and retailer behaviour across the world, as a result of the coronavirus pandemic.
24 March 2020
Fraser  McKevitt

Head of Retail and Consumer Insight, Worldpanel Division, UK

Jason Yu

Managing Director, Worldpanel Division, Greater China

Ray Gaul

SVP Retail Insights, Consulting Division, EMEA

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What has happened to sales in supermarkets? Are patterns emerging in different countries across the world? And what should we expect to see next, when it comes to retail and consumption habits? Fraser McKevitt speaks to Jason Yu and Ray Gaul to get perspectives from China, Europe, and the UK, and to discuss what trends Kantar has spotted in sales, usage and retail approaches.

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Editor’s notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

Want more like this?

Read: How brands can survive the COVID-19 crisis

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