Agile market research
Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.
Latest articles
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues. Discover how.
Despite concerns raised by AI cynics, the real competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise to generate faster and more actionable insights – and those that don’t.
The 2024 Kantar BrandZ Most Valuable Global Brands Report reveals Instagram's meteoric rise in brand value, solidifying its brand equity.
For maximum impact every element of your campaign must be carefully selected and optimised to work both individually and in conjunction with other touchpoints.
Build your brand with faster insights
Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace