Behaviour Change for Sustainability
We provide real understanding of the value action gap and how to transform values into behaviour.
![Behaviour change](/uki/-/media/project/kantar/global/expertise/sustainability/gettyimages-1145209143-sus-bc.jpg?h=1000&w=1500&hash=077CC3323DA8BAC07A6742AF5AB8F17C)
The UN has defined "closing the Value-Action Gap" as crucial in overcoming barriers to sustainable consumption. We get to the bottom of the barriers to sustainable consumption to help unlock the Value-Action Gap, building from our world-class behavioural insight expertise.
Featured solutions
Demographics don't differentiate how people think or act. Understand your audience fully with our smart profiling tool.
Fuel your sustainability strategy with this AI-powered trends programme, using leading-edge predictive analytics.
Explore the sustainable attitudes and behaviours of more than 85,000 buyers in 23 countries and see what shoppers are actually buying.