Shopper Missions

Understand your brand and category performance across different shopping missions, to make better decisions.


We help retailers and suppliers understand how their offer matches shoppers’ needs to maximise sales. This includes the ability to fulfil every shopping mission, from big stock-up trips to small baskets for immediate consumption.

Key features

Where to invest

Identify which baskets offer your brand and your category the biggest opportunity.

Objective arguments

Engage in conversations with retailers, using a common language, to match range with the dominant shopper needs.

Redefining competition

What else do shopper buy when purchasing your brand or category? Discover who are you really competing with.

Related solutions
Get an insights-based roadmap to category growth, based on the future of the shopper, category and retail landscape.
Develop and optimise shopper-centric promotional plans that deliver incremental growth.
Uncover how shoppers really make decisions – their true motivations and influences – to drive sales, in store and online.