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We explored the four critical keys to growth outperformance, and shared our secrets-for-success guidelines, with case studies. Martin Guerrieria, Global Head of Research, BrandZ also shared his expert insights on how to deliver stronger shareholder returns and build more resilient brands.

In a panel conversation, Chair of The Marketing Society Craig Inglis was joined by Jane Bloomfield, Chief Growth Officer, Kantar; Jessica Myers, Director Brand and Marketing, Metro Bank; Pamela Brown, Chief Marketing Officer, Vodafone Smart Tech and Fik Woldegiorgis, Marketing Director Foods UK and Ireland, Unilever.

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Download the launch presentation from our Great British Brands launch event, for all the insights around this initiative.