Join the launch of the Kantar BrandZ Most Valuable Global Brands 2024

Explore the increasing importance of brand in driving growth
23 May 2024
Kantar BrandZ Most Valuable Global Brands 2024
Martin Guerrieria

Head of Kantar BrandZ

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Kantar BrandZ’s Most Valuable Global Brands Report 2024 will be released on the 12th of June at our global virtual launch event. The 19th edition will unveil the new Global Top 100, the fastest risers, newcomers and re-entries, alongside high-quality analysis, thought leadership and case studies to inspire future growth strategies. The extensive report features an additional 13 rankings of the most valuable global brands in a wide range of categories and sectors, from tech and media and entertainment to fast food and personal care. 

We believe that brand can benefit any business, and Kantar's new Blueprint for Brand Growth clearly sets out the guiding principles to support marketers in maximizing their brand’s potential, whatever the starting point. We're particularly excited about this work, which for the very first time combines BrandZ's billions of attitudinal data points and our externally validated Meaningful, Different, and Salient framework, with extensive behavioral data from Kantar Worldpanel, into a single coherent narrative of how brands grow. In BrandZ’s Most Valuable Global Brands 2024 report, and launch event, we’ll be bringing the principles of the Blueprint to life with success stories from a broad range of sectors and geographies.

I hope you’ll be able to join us at the global launch event on the 12th of June. Kantar experts will present the headlines and analysis on the increasing importance of brand in driving growth; we’ll be presenting more evidence on the fundamental driver of growth for brands, the key factors driving predisposition, how the best brands are more present, and the benefits of looking beyond a category to find new space.   

You’ll also hear the perspectives of marketing leaders from some of the world’s most valuable brands, including:

Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo  
Kirti Singh, Chief Analytics, Insights and Media Officer, P&G 
Marcel Marcondes, Global Chief Marketing Officer, AB InBev  
Sumit Virmani, Chief Marketing Officer, Infosys  
Zhou Yunjie, Chairman of the Board & CEO, Haier Group 

Find out more about the speaker line-up and reserve your place here 
Launch Event
Kantar experts and special guests discuss the headlines from the Kantar BrandZ Most Valuable Global Brands Report and the increasing importance of brand in driving growth.
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