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You're one step closer to finding your New Space.
Get in touch
Ben Holland
Senior Business Development Director, Kantar Insights
Email: ben.holland@kantar.com
Relive the sessions
Using Kantar’s approach you can go from identifying a space all the way to a concept you can take forward with confidence in just four weeks.
Identify
Using insight into demand spaces, marginal behaviours and macro-forces, find rich new space in which to be meaningfully different.
Build
Our connected sprint helps you go from opportunity space to execution. Gain the confidence and momentum to realise a new space opportunity and incremental growth for your brand.
Launch
Give your new products the best chance to succeed once in market. Learn how to track the financials and consumer sentiment for your launched innovation so you can pivot, if needed, and learn for the future.
In our four week programme, our experts will guide you from start to finish, helping you gain the skills and the courage to create innovations that will unlock rich new space for your brand. Interested?
ConceptEvaluate AI
Spark new growth opportunities and fast track your way to market with our brand new AI-powered model.
ConceptEvaluate AI is trained on 39,000 databased concept records and survey data, giving you faster, accurate predictions without exposing to consumers.
Connected Innovation
In this guide, we’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands to uncover:
- Why it’s important to build your innovation strategy from strong brand foundations to step into new spaces
- How you can use advertising to unlock the potential of your launch
- How innovation can help you create a successful brand experience
- Why you should keep human insights when using AI in your innovation process
The Innovator's Advantage
What gives brands the innovators advantage? What makes an innovation meaningfully different? What are the barriers to growth through innovation? Why did innovations such Google Glass fail whilst Soft Pitta bread generated 8.9M in sales when launched in the UK?
Find the answer to these questions and much more with our comprehensive guide to meaningfully different innovation.
Prefer a podcast?
Sit back, grab your headphones and get inspired with our Future Proof Podcast Innovation episodes featuring Rory Sutherland, Helen Edwards and experts from Kantar and Guinness.
Dr. Nicki Morley
Head of Behavioural Science & Innovation
Kantar
Helen Edwards
Director at Passionbrand, Columnist & Professor of Marketing at London Business School
Sam Curtis
Head of Digital Analytics
Kantar
Millie Ashbee
Associate Director, Foresight and Innovation
Kantar
Tom Lees
Creative Strategy Director
Kantar
Janeke de Jong
Innovation Client Director
Kantar
Chris Buckwell
Senior Brand Manager, Beyond Beer
Heineken
Simon Bailey
Senior Partner
Kantar Consulting
Lindsay Gorton-Lee
Brand Strategy Consultant
Kantar
John Portsmouth
Senior Client Director & Innovation Expertise Consultant
Kantar
Thomas Prosser
Head of Qualitative Research
Kantar
Geraldine Griffith
Head of R&D for UK & Global Brand Building
PZ Cussons
Catherine Haigh
Head of Consumer Insight EMEA
McCormick