IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.
This exclusive event is the place to be for people who want to learn what truly drives brand growth and how to do it. Featuring our world-leading BrandZ valuations and Blueprint for Brand Growth strategic framework.
Our next IGNITE takes place at RIBA on the 2nd of October: With a Mark Ritson keynote, Brand Blueprint Awards, Kantar AI Labs, second space Leadership workshops and round tables featuring C-suite leaders, we've got it all.
Wednesday 2 October 2024 | 8:45AM-3PM | RIBA
Register your interest
This event is for senior marketing leaders looking for the commercial edge that will ignite their brand growth.
If you already work with Kantar, please contact your Kantar representative regarding your place.
Mark Ritson
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Bridget Angier
IPA fellow and Founding Partner
craig+bridget
Bina Edwards
UK Head of Sales
Liquid Death
Chris Lindsley
Global Insight & Analytics Director
Reckitt
Adele Jolliffe
Head of Brand Consultants
Kantar
Lynne Deason
Head of Creative Excellence
Kantar
Nicki Morley
Head of Behavioural Science and Innovation
Kantar
Dom Boyd
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Ian Whittaker
Twice City AM Analyst of the Year
Liberty Sky Advisors
Annabelle Cordelli
SVP Brand & Marketing
Virgin Atlantic
Clare Phillips
Head of Marketing
YouTube
Simon Valcarcel
Marketing Director
Virgin Media O2
Martin Guerrieria
Head of Kantar BrandZ
Kantar
Pallavi Kheria
Head of Data Strategy and Customer Analytics
Kantar
Jodie Gillary
Head of Client Impact
Kantar
Thomas Prosser
Head of Qualitative
Kantar
Kantar BrandZ UK 2024 results and award winners
We announce this year’s Kantar BrandZ Most Valuable UK Brands, spotlighting those igniting the fastest growth. (And – putting our NEW Blueprint for Brand Growth into action – show you exactly how they’ve done it.) Plus we’ll award Brand Blueprint Awards to five amazing brands.
Mark Ritson: Why Creativity isn’t enough
Expect sparks! The award-winning writer and marketing leader Mark Ritson exposes the factors that really make a difference to brands and unveils how Kantar’s Blueprint for Brand Growth helps to guide the way for growth-hungry brands.
The Creative Secrets to Commercial Advantage: In partnership with the IPA
Translate metrics to money. IPA’s Bridget Angear and Kantar’s Head of Creative Effectiveness, Lynne Deason, reveal surprising new findings on what makes a commercial, commercial. Featuring brand new analysis from the IPA and Kantar LINK databases.
Effectiveness.AI: Learnings from the marketing AI Lab frontline
AI from the frontlines. Hear first-hand from Reckitt and VMO2 as they share hard-won learnings from their pioneering AI work, hosted by Kantar's global AI Effectiveness Team.
PLUS
IGNITION Zone clinics: Featuring Kantar AI Labs, TikTok, Google, Kantar BrandZ winners and Mark Ritson.
Join our networking & interactive AI solutions area where we’ll host 121 clinics with the likes of Mark Ritson, Q&A with our AI Labs team, and a second space featuring round-tables with Tik Tok, Google and BrandZ winners
You'll be in great company!
IGNITE was born in September 2022 with the goal to give pioneering brands exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands:
"All the content today makes me know that Kantar is 100% who we need to be with"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
"Really leans into what I'm trying to land with the business around brand"
"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"
IGNITE March 2024
IGNITE your brand growth
Hear from Guinness, Cadbury, Oatly, Electrolux and Kraft Heinz on how they have leveraged distinctive assets, established uniqueness and practised fearlessness to become a true breakthrough brand. Plus, discover why brands should look to the margins for new innovative spaces to grow in.
IGNITE April 2023
Breakthrough thinking for brand leaders
How can brands build price power, sustain and even improve performance, all whilst being challenged by a cost-of-living and recessionary climate? Delve into insight-powered seminars from Les Binet and the smartest minds at Kantar, as well as talks packed with real-life examples from marketing leaders at Johnnie Walker, VCCP, Virgin Media O2 and TSB Bank.
IGNITE October 2023
Building breakthrough brands
Find out why Mark Ritson swears by differentiation as a branding necessity and get access to golden marketing advice from Mark, Octopus Energy Group and VCCP. Don’t miss our latest Kantar BrandZ UK results and discover what this means for your business’ growth.
IGNITE 2022
A brand growth summit for brand leaders
The inaugural IGNITE event where we revealed groundbreaking new research on brand value creation with the Oxford Saïd Business School. We also unveiled the 2022 Kantar BrandZ UK results and heard from marketing experts at Yorkshire Tea, Fever-Tree, Cadbury, The Marketing Society and Marketing Week.
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