Celebrating the championship’s most effective ads

During the EURO 2024 championship, we put the ads of the world’s biggest brands to the test. Throughout the tournament, we dissected the factors that drove ad effectiveness and long-term brand growth.

We compared the ads against the world's largest advertising database, our secret weapon for helping brands craft impactful ads. The goal? To crack the creative code for crafting the perfect ad – one that scores highly on impact, ignites fan passion and stands out from the crowd.

This campaign harnessed the power of AI, human insights and in-market performance using LINK AI, and LINK+ on Kantar Marketplace. This, plus Kantar’s unique expertise, provides the industry’s most complete view of creative effectiveness. 

To catch-up on all the action from our analysis of the Best Ads of EURO 2024, follow #KantarEUROAds on LinkedIn

Our ad testing so far

Curry's EURO Ad Analysis - Kantar Best Ads of EURO 2024

IRN-BRU Ad Analysis Card - Kantar Best Ads of EURO 2024

Hisense Ad Analysis Card - Kantar Best Ads of EURO 2024

Paddy Power Ad Analysis Card - Kantar Best Ads of EURO 2024

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Best Christmas Ads 2023

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Best Christmas Ads 2022 

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