Building brand equity on social media

What can brands learn from YouTube?
27 February 2018
Office presentation
Deborah Jacobs

Commercial Planning Director, Australia

amy fridlund fritz

Global Content Lead, Insights Division

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting pressure on brands to do better. How can YouTube's rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?

Building brand equity on social media