Digital Adolescence: Omnichannel comes of age

For companies today, managing their growing omnichannel world is a lot like parenting an adolescent.
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Bryan Gildenberg

Chief Knowledge Officer, Retail

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To help you navigate these organizational growing pains, Bryan Gildenberg and Alice Fournier developed a framework to ground the key issues and provide actionable steps for success.

Their Digital Adolescence guide unpacks:

  • The physical changes the team needs to navigate, from growth spurts to accountability and prioritization
  • The social connection points the team needs to balance with customers, consumers, and company
  • The parenting challenges that managers encounter as they steer teams toward commercial objectives
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