Webinar: Power up: Building brand value during disruptions

Join our webinar to discover why brands must look to deliver greater brand value even in the most disruptive of times.
06 April 2022
Brands and Inflation disruption webinar image
J Walker Smith
Walker Smith

Knowledge Lead, North America

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With the impact of the COVID-19 pandemic still lingering, rising inflation, and a war in Ukraine, it’s clear that disruptions are here to stay. Inflation is presenting itself to consumers as a problem that is as much about risk reduction as value-seeking. Value always matters during economic disruptions, but a cheap price does not necessarily remedy a bad risk.

The response of marketers to the current – and likely, future – jump in prices must be more robust than simply pivoting to value. So how can brands take advantage of this moment of dynamism and disruption and lean into building brand value? What does this unfolding next marketplace mean for brands and how should they respond?

Join us on April 13 to learn how moments of change and fluidity will reward brands with the courage to power up and embrace volatility and to create a dynamic moment of new possibilities.

Click here to register.

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