The trust divide for brands online

The Connected Life 2017 report shows how brands can bridge the consumer trust divide, in different markets.
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Mikayla Samuels

Content Strategist, Global Marketing

Michael Nicholas

Head of Business Development, Insights, UK

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Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide?

Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across Asia and Africa appear to be embracing brand content and messaging.

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