On Brand with Kantar is our LinkedIn Live series where brand experts discuss and debate issues vital to today’s brand marketers. Register for upcoming sessions and watch past episodes on-demand. To talk to one of our brand experts, contact us today.
On Brand with Kantar: Cracking the Gen Z code
How can brands find and motivate younger consumers? There has been a generational shift in the way consumers both use media and think about brands and advertising, adding new layers of complexity to the already challenging role of brand marketers. Join our next On Brand with Kantar LinkedIn Live session to hear our experts Marc Glovsky, Jacquelyn Salnek, Craig Nelson, and Michelle Brisson explore Gen Z attitudes and behaviors, and how connecting them is essential to maximizing creative and media strategy to drive brand growth.
On Brand with Kantar: The AI opportunity for brands
Everyone is talking about AI these days, but the role of brand is a hugely underestimated opportunity. In this On Brand with Kantar session, our brand experts uncover how brands across multiple industries are currently reaping the rewards of AI to connect with consumers and drive growth.
On Brand with Kantar: Sustainable auto - Beyond the drive
According to Kantar's MONITOR data, more than half of Americans agree that auto companies should be doing everything they can to shift away from gasoline and diesel. So why isn't the transition happening faster? In this On Brand with Kantar session, our experts Carmen Bohoyo and Elizabeth Katsadouros, unpack the trends driving change in this industry and share insights about the “EV” of it all.
On Brand with Kantar: Is the Super Bowl a Safe Space for Brand Purpose?
In this episode, host Margot Acton and her guest Wendy Gerber tackle Brand Purpose in Super Bowl Advertising. Is there still a place for purpose in the Big Game and beyond, or is the risk too great for brands amid our current political culture wars? Watch the session to find out!
On Brand with Kantar: Blueprint for Brand Growth
What do 6.5 billion consumer data points and a decade of marketing insights teach us about marketing strategy? View this On Brand with Kantar session to see brand experts Margot Acton and Marc Glovsky discuss the evidence for how brands achieve strong, sustainable growth based on groundbreaking analysis of consumer attitudes and behavior over the last ten years.
On Brand with Kantar: Why consumers ignore brands’ sustainability efforts
Sustainability is a critical issue for today’s brands, but often their efforts are either going unnoticed by consumers or being met with skepticism. Watch this On Brand with Kantar session to hear our experts dig into this disconnect to uncover why it’s happening and how brands can ensure their sustainability work better resonates with consumers by organizing their efforts around key fundamentals.