YouTube's iconic status from its leadership in accessible, high-quality, and wide-ranging content

09 juli 2024
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YouTube has iconic status across the globe

Launched in 2005, YouTube now has 2.5 billion monthly users and is one of the most used apps on the planet. It is classified as a global Iconic brand in the minds of consumers as measured by BrandZ. 

YouTube is #24 in Kantar BrandZ Global Top 100 in 2022, with a global brand value of $86,212m, having grown by 414% in 5 years.

Convenience plus quality and range of content has been critical to its success

YouTube’s perceived leadership within the category is  based on convenience of access, as well as the quality and range of content available via its platform.

Youtube MDS

Source: Kantar BrandZ, Global 2022

Innovation & leadership are needed to maintain its position

Recent years have seen the competition for share of eyeballs increasing from players such as Disney+, Apple TV+ and TikTok. As a result, YouTube has seen its power share slip in its core USA market. In the Kantar BrandZ 2024 Most Valuable Global Brands, Youtube holds the number 31 position, with TikTok on rank 35.

The platform has turned to innovation to defend and revitalise its brand. YouTube shorts was launched in July 2021. It hosts user content much like YouTube's primary service, but limits pieces to 60 seconds in length. Since its launch, it has accumulated over 5 trillion views.

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