Worldpanel Plus

The UK's only live, single-source view of the full shopper landscape online and offline.

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Overview

It’s time to find more shoppers and redefine your growth boundaries.

With Worldpanel Plus, you can access complete and dynamic shopper insights to join the dots on shopper behaviour across all trips, channels and industries - online and offline.

With Worldpanel Plus you can:

Uncover shopper blind spots and discover new growth opportunities
Be chosen more, online and offline
Win more shoppers and more relationships, with micro moments

Key features

Uncover shopper blind spots and discover new growth opportunities

Uncover blind spots with your existing shoppers, find more shoppers and discover new relationships. From the high street to direct-to-consumer to online marketplaces, grow your share of wallet with a total view of your addressable market.

Be chosen more, online and offline

Increase shopper understanding with surveys triggered by real purchases to reveal why you were or weren’t bought. Get closer to your shoppers with detailed spend profiles from FMCG to non-FMCG.

Win more shoppers and more relationships, with micro moments

Identify the micro moments, factors like time of day, trip type and experience, that will help you build better trade relationships, win more basket space with current shoppers and win shoppers from competitors.

MQMA

^{Kantar’s Worldpanel UK and Ireland operational systems are ‘ISO 9001: Quality Management Systems’ certified by Marketing Quality Assurance Ltd (MQA)}